Large institutions buy and sell in large quantities or blocks of 20,000, 50,000 or 75,000 shares at a time. They have to buy and sell without changing the price on themselves, so they do it quietly and sometimes use diversionary tactics to hide their trading, it's war out there.
The main way to spot these elephants is by their foot prints, look at the volume of sales, if the volume is up by over 50% on the usual volume then you know it isn't your aunt or uncle who is buying their 100 or 1000 shares it's someone bigger.
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